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Saturday, October 16, 2004

Cool and affordable fashion for couples

Finding a store where couples can shop and find something that works for both is not easy. I know that my wife hates being in some popular stores for men, for example, Brooks Brothers or Hugo Boss. Similarly, I just can't stand Ann Taylor (there are so few men in the store that I freak out). So how did we find a place for both of us to shop for cool and affordable fashion? By sheer coincidence. The store is called H&M.

On one of our trips to New York City, we just ended up in front of the store on Fifth Avenue. We had both heard of it through its mention on television and in several magazines so we decided to take a look. Wow! It is an incredible place to shop if you want to buy trendy clothes but want to pay low prices. Now I know that you can sometimes shop in Target and buy designer clothes (e.g. Isaac Mizrahi), but nothing compares to H&M. I mean the clothes are really cool and hip. Plus, there are separate sections for men and women and the choice for men is broad. If you have ever shopped in Macys or Lord & Taylor, the men's section is like 10% of the overall area. In H&M, they have one complete floor for men. Whether you are 16 or 65, you can buy cool clothes for men. Whether you wear thongs or button-down shirts, they have something that will work for you.

My wife and I have gradually seen the transition in women's fashion in America since 2001 - it is more feminine now and we like the new trend. Having lived in Europe and Asia, we have both admired how attractive women look when they actually look like women. We both believe that you can be a powerful woman and still wear skirts and colorful blouses. H&M fits in right with this attitude.

How to shop at H&M?
  • If there is no store in your area, you will have to wait till you go to a place with a store or a store comes to your town. H&M does not have online shopping yet.
  • The fitting rooms are always crowded and there is a long line. But be patient and try what you buy despite the fact that they have a good return policy.
  • H&M stores come in many sizes. The larger ones, for example, the one on Fifth Avenue in New York City, are much better than the smaller ones, for example, the one in Providence (RI) mall or Boston.

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